South Coast Retina Center, 2011-present

A six-physician retinal practice with three offices in Orange County, California

•    Implemented full-scale direct marketing program to increase revenues, build new referral sources and solidify existing relationships
•    Developed branding initiatives related to logo development and collaterals
•    Strategic planning related to marketing, business development and operations
•    Integrated CRM (customer relationship management) program

Exotic World Gifts, 2007-2008

An e-commerce import company

• Publicity and marketing program and strategy with focus on sustainable branding
• Media placements in high profile publications and partnerships with celebrities
• Media and on-camera training, with focus on sustainability messages (values, products, etc.)

Green Source Network (GSN), 2010-present

A professional network of cross-functioning teams of sustainability experts

• Advisory board member
• Implemented strategic planning/visioning process to establish purpose, vision and mission
• Marketing and public relations strategy

WOCTO (Walking Octopus), 2009 and 2010

An independent children’s book publisher

• Implemented publicity and marketing plan with focus on “green” publishing
• CEO consultation on children’s education on sustainability
• Local/regional media placements

Balboa Park Cultural Partnership (BPCP), 2010, 2011

A collaborative body that represents the sustainability activities of Balboa Park – the nation’s largest cultural park, which includes 26 arts, sciences and cultural institutions

• Assisted in overall strategic vision of the organization
• Developed copy for a range of publicity and marketing uses, including Web site, presentations and other collaterals
• Consultation with the executive director on a range of communications strategies

San Diego Regional Sustainability Partnership (SDRSP), 2007-2009

The largest group of businesses, academic and community organizations supporting sustainability in San Diego

• Delivered speeches on research methodology and results related to measuring Sustainability in San Diego County
• Chair of the Metrics Task Force (2009)
• Development of core sustainability metrics that were the result of a two-year research effort on regional sustainability metrics

Connected Women of Influence, 2010-present

A business-to-business women’s organization focused on assisting women achieve success in their businesses

• Advisory board member
• Developed and implemented a strategic visioning process, which culminated in the development of
   the group’s core purpose, mission, vision and values
• Interviewed and wrote a series of case studies, featuring successful members

Prestera Eye Medical Group, 2002-2010

An ophthalmologist practicing in North County, San Diego

• Initiated new business development to position this solo practitioner from start-up to highly profitable practice
• Publicity/PR for core medical offering, with results in television coverage
• Established series of speaking opportunities for the physician to create brand awareness in the community (formerly Castle Access), 2001-2002

A co-location facility in San Diego, CA

• Developed PR strategy and launch for this start-up, including special events and media tours
• Media placement in multiple local and regional publications
• Ghost-wrote articles that were placed in high technology publications

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