Innovative Strategic Planning (ISP)


Our Strategic Planning Process is designed to challenge how you think about your business, your involvement in the community and your commitment to being “green”. We address corporate values, your corporate conscience, the risks of nondisclosure, and outline a clear path that will help you add a social, environmental and financial legacy for your company.

BRANDING (Discovery)

Who are you and how do you want to be perceived?
Does your brand create loyalty?

The Burton Company process focuses on visioning, values alignment, issues management and the role of the stakeholder. Unlike traditional business planning sessions, the process is designed to provoke questions, inspire involvement and create a dedicated corporate culture. Modules create an atmosphere where participants can outline a clear path for the company’s future, with practical steps and timetables. ISP participants learn how to embrace an expanded view of business, solidify and align the values of the corporation and become inspired leaders.


Integrating triple bottom line thinking is really about solid business practices. It’s about making money, caring for society and honoring the environment — the triple bottom line.

The Burton Company focuses on introducing or expanding a company’s understanding of sustainability. What is sustainability? What is corporate responsibility? Why are these important terms for companies of the future? The ISP educational component will examine the triple bottom line, codes and standards (such as ISO 26000, the UN Global Compact, the G3 (Global Reporting Initiative) and others designed to help companies learn more about their social and environmental impacts—how to measure them and why they are important.

COMMUNICATIONS (Creating the powerful message)

Creating the message is how to combine the results of branding and your sustainability efforts into a compelling corporate story.

The Burton Company believes that an integral part of a successful strategic plan is communications. We address values, issues, information and outline a communications platform so the company’s messages, successes, and information are clearly communicated—to all stakeholders, including online audiences.