Evolve 2 Lead
Moving from crisis to purpose during the coronavirus and beyond
Time stopped in late March, leaving businesses at a new crossroad. From this point forward, businesses will never be the same. I am excited, though, because the new business systems I have been researching, integrating in companies, and writing and speaking about are now more attractive than ever. Many of the old ways are no longer relevant, and new operational systems are being designed: new ways of communicating with employees, new work methods, a higher level of compassion, and a creative revision of the work world.
For more than two decades I have held a vision of how companies could operate and re-focus their efforts. Now many more executives are listening. My five-part coaching and leadership development program focuses on a new path for leadership. We can view a crisis as a call for creativity, an inquiry into alternatives, an openness, and a deeper awareness of our humanity and our global connectivity.
I welcome the chance to partner with and coach executives across industries as they find their own way back to a creative, compassionate, communicative, and economically sound operation. Let's get started.
The program
We begin with self-awareness and knowledge, a reconnection to self as a person and a leader. We cannot move the company or others until we have self-understanding in a time of crisis. This part of the model may include traditional assessments, but it is a journey into the deepest levels of leadership, the inner knowing, and the possibilities of growth in this moment.
We cannot travel a path we cannot envision. The leader leads from a vision of the future, a company with a legacy. When that vision is clear, detailed, and spoken, it becomes a guiding light for everyone to follow. Too often leaders jump to operations, but the vision comes first, and all else follows.
The next-level business is about stakeholders, and they now have far more freedom from old work patterns. Leaders need to hear from their stakeholders more than ever, because those new messages become part of the business platform for years to come. Stakeholder engagement and culture assessment tools live in this focus area.
For years I have talked about the circular economy, supply-chain management, and environmental and social impact. Today sustainability is the right arm of innovation. This module explores how sustainability can be the door that opens innovation inside a company, innovation that helps avert the risks we face today and tomorrow. My term for it is SUSTAINOVATE.
The biggest lesson of the crisis is that we are all connected. This module examines our global, state, and local ties. Who are our partners, and how can we co-create with them for mutual success? What emerges is global intelligence, the intelligence needed to manage the world and its issues, and one question for the leader: what can my company do to make a positive impact, and what is my legacy?
“Companies either operate from the fears of the ego or the love of the soul.”
Learn more about Barbara Burton or see the companies she has partnered with.
Begin the work
Tell me where your company is today. Together we will map the path to a resilient, purpose-led future.